Pregnancy Announcement Ideas
- Rachael Kirkwood
- Jul 8
- 5 min read
Updated: Jul 16
15 Creative and Memorable Pregnancy Announcement Ideas
Finding out you're expecting is one of life’s most meaningful milestones - and how you choose to share the news can make it even more special. From intimate in-person reveals to impactful pregnancy announcements on social media, this guide shares 15 pregnancy announcement ideas designed to inspire, delight, and celebrate your journey.
As a special bonus, we’re offering a Free editable Pregnancy Announcement Newspaper Template — available for a limited time only. It’s a beautifully designed, vintage-style newspaper front page you can personalise and print at home or use digitally to share the big news.
1. Personalised Pregnancy Announcement Newspaper (Free Template)
Bring a classic, nostalgic feel to your reveal with a personalised pregnancy announcement newspaper. Our editable template lets you add your names, due date, and custom headlines such as “Baby on the Way!” or “Extra! Extra! Read All About It!”
It makes a perfect keepsake, fits beautifully into flat lays or gift boxes, and can be posted or used in photos to announce your pregnancy on Instagram or Facebook.
Click here to download your free newspaper pregnancy announcement template – limited-time only
Ultrasound Scan Photo Reveal
Simple but powerful, an ultrasound scan remains one of the most recognised and heartfelt ways to announce a pregnancy. Frame the photo or pair it with baby items like tiny shoes or a pacifier, and photograph the setup for a classic pregnancy reveal photo.
This method is ideal for social media, announcement cards, or personal gifts to grandparents-to-be.
“Promoted To…” Pregnancy Announcement for Partners or Siblings
Using printed clothing or props is a fun and sentimental way to involve other family members. Give your partner a t-shirt that says “Promoted to Daddy”, or dress older children in shirts reading “Big Brother” or “Big Sister.”
This announcement method is especially meaningful for second or third pregnancies and makes a lovely keepsake photo opportunity.
Flat Lay Social Media Announcement
Flat lay photography offers a polished, professional way to share your announcement online. Arrange a collection of meaningful items like your scan photo, baby shoes, a calendar with the due date circled, and a letterboard with a message such as:
“Baby [Surname] arriving [Month/Year]” or “And then there were three.”
Flat lays are incredibly shareable and ideal for Instagram pregnancy announcements and pregnancy blogs.
Seasonal or Holiday-Themed Reveals
Linking your pregnancy announcement to an upcoming holiday can add extra charm. Here are some seasonal ideas:
Christmas: Wrap baby items as gifts with a tag that says “To Grandma & Grandad – Open in July!”
Valentine’s Day: Share a message like “Love is growing – baby arriving [Month]”
Halloween: Use pumpkins and baby costumes to say “Our little pumpkin is due [Month].”
Holiday reveals are also incredibly Pinterest-friendly pregnancy announcement ideas that people love to share.
Pregnancy Announcement Gift Box
Create a curated gift box for your parents, partner, or close friends. Include items like:
A printed copy of your scan
A “Hello Grandma” baby vest
A keepsake frame or our pregnancy announcement newspaper
A handwritten note or “Baby arriving soon” card
These boxes can be hand-delivered or sent through the post, offering a beautiful tactile reveal.
Pet Pregnancy Announcement
Involve your furry family members by giving them a sign or bandana that says “My humans are having a baby” or “Guard dog duty starts [Due Date].”
Pet / Dog pregnancy announcements are personal, fun, and perform well on social media, especially on TikTok or Instagram Reels.
Pregnancy Cake Announcement (Trending on Social Media)
A pregnancy cake reveal is a fun, creative, and highly visual way to announce your pregnancy — and it's growing in popularity thanks to viral videos on TikTok and Instagram.
There are several ways to create a cake-based pregnancy reveal:
Cake Design Ideas:
Text on the Cake: Choose a minimalist white cake with elegant writing such as:
“We’re having a baby”
“Baby [Surname] coming soon”
“The secret is out”
Gender-Neutral Cake Toppers: Add a custom acrylic topper with your due date, scan photo, or the words “Expecting Baby [Year]”
Gender Reveal Cake: Bake a surprise inside — a coloured sponge (neutral or pink/blue for gender), or a hidden message inside a fondant scroll.
📸 Perfect for Social Media
Record the moment you cut the cake to reveal the message or coloured sponge inside.
Add trending sounds and captions like “POV: You just found out we’re expecting” or “Watch till the end.”
Tag with high-traffic hashtags like #pregnancyannouncement, #pregnancyreveal, #cakeannouncement, #tiktokmums, and #mumsoftiktok to increase reach.
Puzzle Pregnancy Reveal
Design a custom jigsaw puzzle that, when completed, reveals a message like “We’re having a baby!” or “Baby [Surname] arriving soon.”
This idea works wonderfully for grandparents, especially those you want to tell in person or by post. It’s an interactive and touching reveal.
Pregnancy Announcement Cards or Letters
A printed or handwritten card can be a heartfelt and private way to announce your pregnancy to close family or friends.
Opt for minimalist stationery with wording like:
“We’ve been keeping a little secret… Baby [Surname] is arriving [Month/Year].”
You could also pair this with a scan photo, confetti, or our announcement newspaper to make it more memorable.
Coffee Mug Pregnancy Announcement
Order a personalised mug that reveals the message “You’re going to be a grandparent!” at the bottom. Serve coffee or tea as usual and wait for the reaction.
This is an understated yet impactful reveal — perfect for a quiet family breakfast or celebration.
Wine Bottle Pregnancy Announcement
Choose or Buy a Bottle of WineYou can use any standard wine bottle — red, white, rosé, or even non-alcoholic wine if you prefer.
Apply a Custom LabelYou print (or order) a pregnancy announcement wine label — it’s a sticker that you place over the existing wine label.
These labels typically say something like:
“Drink this for me, I’m expecting!”
“Pairs well with becoming grandparents”
“Baby [Surname] arriving [Due Date]”
Gift or Serve It Hand it over as a gift (ideal for grandparents-to-be, aunties/uncles, or friends) or place it on the table at a dinner and watch the reactions as they read the label!
Photo Strip or Photo Booth Pregnancy Announcement
Take a series of photos showing your growing family - one of you smiling, one holding your scan, and one holding a “Baby on the way” sign. Display them as a digital strip or printed bookmark.
These creative pregnancy announcements work beautifully in pregnancy journals, scrapbooks, or blog posts.
Scratch Card Pregnancy Announcement
Custom scratch cards with hidden messages like “We’re pregnant!” or “Due [Month/Year]” are a playful and interactive reveal idea.
They're especially fun for friends, work colleagues, or extended family members when you're ready to share the news more widely.
Download Your Free Pregnancy Announcement Template – Limited Time Only
Click here to download your free pregnancy announcement template – available FREE for a limited time only.
There’s no right or wrong way to share your pregnancy news. Whether you prefer a private, heartfelt gesture or a bold, creative pregnancy reveal, the most important thing is that it reflects your story.
For more ideas, tips, and midwife-approved pregnancy gifts, visit us on Instagram @pregnancy.club. and @pregnancygiftco
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